Visual direction
One language for all the content: the bar at night and its warm light, a colour for every flavour, and the product always at the centre of the frame.
All our servicesWe turned drinks and desserts into a captivating visual experience.
In a market crowded with syrup and sauce brands, a bottle can easily become one line in a price list. So we didn't show the bottle alone. We showed what it becomes in the glass and on the plate: the pour, the layers, and the final touch. The drink became the hero of the frame, and the product was served the way a fine dish is served.
We worked with FO in Syria month after month: shaping how the brand looks, and producing the content its team carries to restaurants and cafés.
One language for all the content: the bar at night and its warm light, a colour for every flavour, and the product always at the centre of the frame.
All our servicesShort videos that show how drinks and desserts are made step by step, with slow shots of the pour, the layers and the final touch.
Video productionImages for every product, carousels that tell a story over several slides, and campaigns for seasons and occasions.
Social media managementThe logo and packaging belong to the parent brand, FO food products. Our work is the content that presents these products in Syria: the idea, the production, the editing and the designs.
Every reel starts with an ingredient and ends with a finished glass or plate. Professional hands in black gloves at a bar at night, and a slow pour that shows the texture of the sauce and the layers of the drink. The restaurant owner sees the full recipe, and their customer sees the result. The clips here play without sound.
The background takes the colour of the flavour: red for strawberry, orange for caramel, green for pistachio, brown for chocolate, violet for blueberry. So the viewer knows the flavour at first glance, before reading its name.
Taken from the backgrounds of the images themselves.
The product is revealed the way a fine dish is revealed in a restaurant.
Half the image is the flavour, and half is the moment the syrup is enjoyed.
We didn't let the seasons pass without a story. Halloween became a four-slide story that ends with an FO bottle rising from the heart of a pumpkin, a cake became a red heart on a plate, and a bicycle got donuts for wheels.
FO now had professional, high-quality visual content, and that content went into the hands of its team. They send the reels and the preparation method to restaurants and cafés, so the owner sees the drink finished, exactly as they would serve it to their customers. That is what built strong trust in the brand, and opened the doors of upscale restaurants and cafés in a crowded market, within a few months.
Reels and images ready to send, in one visual language.
The owner sees the recipe and the result before trying it.
The doors of upscale restaurants and cafés open within a few months.
FO food products is a brand of drink and dessert supplies: flavoured syrups, dessert and ice cream sauces, fruit purees and drink mixes. Its exclusive agent in Syria is Al Sheikh Trading Group (SHG), and it serves restaurants, cafés and dessert shops.
Mesh-Mosh (مشمش), a creative agency in Damascus, built the visual direction for FO's content in Syria, and produced the drink and dessert preparation reels, the product designs, the carousels and the seasonal campaigns.
FO's team started sending the reels and the preparation method to restaurants and cafés, so the owner sees the drink finished, exactly as they would serve it. That built strong trust in the brand, and opened the doors of upscale restaurants and cafés in a crowded market within a few months.
Yes. From Damascus, we produce reels, images and campaigns for food and beverage brands, and build one visual direction that ties each brand's content together. Contact: the Let's talk page or WhatsApp +963 989 909 640.
We started with a bottle on a shelf, and ended with a drink you see before you taste it.
Have a product that needs to be seen before it is tried? We'll build the image that opens doors for it.