Full visual identity
The logo in Arabic and English, the colours and typefaces, and every application: from business cards and letterheads to billboards and the presentation.
All our services
The International Exhibition for Rebuilding Syria.
An exhibition about rebuilding needs a mark that starts from the place itself. We built the logo from slanted blocks that look like building columns, then laid it over an aerial photo of destroyed neighbourhoods, so the blocks of the logo became city blocks being built again. From the exhibition's three sectors we wrote its line: build for construction, illuminate for energy, make for industry.
We took on the exhibition months before it opened and stayed with it until opening day: from drawing the logo, to the films that introduced it, to the campaign that brought it to people.
The logo in Arabic and English, the colours and typefaces, and every application: from business cards and letterheads to billboards and the presentation.
All our servicesFrom a short website loop to a three-minute film, with drone aerials of the Damascus Fairground and Syrian cities.
Video productionA step-by-step campaign before the exhibition: a teaser, then the identity reveal, then posts explaining the sectors and goals, then the countdown to opening.
Social media managementOur client on this project was Effect Plus. Most aerial shots in the films are our own drone footage. The rest of the footage is licensed from photographers and stock platforms.
Concrete grey and construction-site orange. Four slanted blocks at one angle, repeated in every piece: on the cover, in the video frame, and in the presentation's top bar.
We didn't reveal everything at once. We started with a blurred logo and a short line, then revealed the identity and the date, then explained the exhibition post by post: the reality, the sectors, the goals. In the final days, the campaign went out to the street.
Each film has its place: a short loop for the website, a launch teaser, a film about the moment, and a full version for screenings. The clips here play without sound.
Drone shots we filmed for the films
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We designed the English presentation for investors and companies outside Syria: the exhibition's message, its goals, the three sectors, and the digital organisation. It reached exporters' associations in the region, including the Mediterranean Exporters' Association in Turkey, which shared it with its members.
According to SANA at the exhibition's close on 1 November 2025.
IMAR is the International Exhibition for Rebuilding Syria. It took place at the Damascus Fairground from 29 October to 1 November 2025, under the patronage of the ministries of Economy and Industry, Energy, and Public Works and Housing, around three sectors: construction and infrastructure, energy, and industry. According to SANA, 260 companies from 23 countries took part.
Mesh-Mosh (مشمش), a creative agency in Damascus, designed the full visual identity of the IMAR exhibition, including the logo in Arabic and English, for its client Effect Plus.
The full visual identity, four films from twenty seconds to three minutes with drone aerials, the social media campaign from the teaser to opening day, the billboards, and the English presentation for investors.
Yes. For large exhibitions and events, we build the identity, the films and the campaign together, from Damascus. Contact: the Let's talk page or WhatsApp +963 989 909 640.
We started from a photo of a destroyed city, and ended with four days of open doors.
Have a big event that needs an identity and a campaign before it opens its doors? We'll build them with you from the first line.