Full production
Product photography, short videos, motion, seasonal posts, AI imagery, and the Amazon storefront.
Happiness in a cup.
“Ukrouk Ajam” is a folk expression tied to tea in the Levant and the Gulf. The brand wanted to bring it back to the table with a modern spirit. Our job was to make it seen: in photos, in video, and on online store shelves.
We worked with Ukrouk Ajam for about a year, from mid 2024 to mid 2025. We ran production from start to finish, and helped develop the brand's visual language and part of the box designs.
Product photography, short videos, motion, seasonal posts, AI imagery, and the Amazon storefront.
We helped develop the brand's visual language and how it shows up on each platform. The logo itself is not our design.
We developed part of the box designs in the product line, not all of them.
The logo was designed by another party, and not all box designs are our work. What you see on this page is what we actually produced: the photos, videos, posts and store, alongside our support on identity and packaging.
A wide line: black, green and white tea, plus herbal blends. Every box has a colour for its flavour, and the same Levantine tile pattern ties them into one family. This shelf is the material we built all the content on.
English tea: burlap and warm light
Earl Grey: quiet luxury
Cardamom tea: wood and pods
Black tea: evening light
Mint: light and fresh
Green tea: from farm to cupWe never repeated the same scene. We shot tea in the studio with one light and warm shadows, then in people's days between the office, the kitchen and the easel, and moved it with motion and AI when the idea needed what a camera can't catch. A selection from more than twenty short videos.
Swipe to see more →
Next to the videos, we built a calendar of posts that follows the audience's seasons in the UAE and the region: Ramadan, International Tea Day and UAE National Day. In between, posts tell the brand's story in short lines, the way people talk around a table.
We designed the Ukrouk Ajam storefront on Amazon UAE, the flavour banners, and the Instagram highlight covers that lead visitors to Amazon and noon. Then we carried the brand to what people touch: paper cups, bags, sugar sticks, staff uniforms and delivery vans.
Scroll inside the frame to see the full storefront
Tea is drunk every day, so our job was to make every day an occasion for a new picture.
Have a product on many shelves? We make content that fits every one of them.