The opening
73clips filmed
14short interviews
9carousel slides
We designed the identity of a founders program, and turned every session from a forgotten group photo into content that stays online.
Most events end with a group photo and a thank-you post, then people forget them. We built EntreStations another way: every session is designed from the start to become content. Before it, a motion teaser. During it, a screen the room takes part in. After it, reels, interviews, a carousel and a coverage page. Someone searching the topic months later finds the session as it happened.
We started from the name. EntreStations means the stations of a founder, so the logo became a staircase made of the letters E and S: each step is a stage, and at the top, stability. Everything came from the staircase: the navy and blue, the fonts IBM Plex Sans Arabic and Roboto, and the five program themes.
The program belongs to the Syrian Entrepreneurs Union, and Digit Center is the host partner. We designed the identity and produced the content under a media sponsorship, and our name appears as a sponsor on the program content.
An identity should not stay in a file. It became banners on stage, a moving welcome screen, and a presentation the audience takes part in from their phones.
This is what every session turns into. Five steps, the same every time, so nothing from the session gets lost.
A moving reel in the program identity announces the topic and the guests, and invites people to sign up.
A presentation in the program identity, with questions attendees answer from their phones, and results on the screen.
We transcribe the whole talk and pick the moments where guests disagree, so they become reels people share.
Guests and attendees say in one sentence what they took from the session.
The session summary, poll results, videos and photos, in Arabic and English, on the Union's site.
Motion teasers in the program identity before each session, then moments from the talk and what guests and attendees said after. Clips play muted here.
At the launch evening, 41 attendees answered quick questions from their phones: 637 answers. We did not leave them in a spreadsheet. They became a nine-slide carousel in the program identity, so any founder can see where they stand next to their peers.
attendees answered from their phones
answers in one evening
slides in the program identity
A group photo ends the same day. This is what stayed from the launch evening and two sessions after it.
Attendee rating out of 5
Attendee rating out of 5
Sign-up, attendance and rating numbers come from the Syrian Entrepreneurs Union's system.
EntreStations is a program of panel sessions for founders by the Syrian Entrepreneurs Union, in partnership with Digit Center in Damascus. Sessions run every Saturday from 4 to 6 pm, and each one covers a program theme such as team or decision making.
Mesh-Mosh, the creative agency in Damascus, designed the full program identity including the logo, produced the motion teasers, presentations, room screens and results carousel, and covered the sessions with filming, interviews, reels and coverage pages. It works with the Union under a media sponsorship.
The logo is a staircase made of the letters E and S. Each step is a stage in a founder's journey, and the S at the top stands for success and stability. It comes with the line "A founder's journey in five stops".
Yes. We design the event identity, make teasers before it, interactive screens during it, and reels, interviews and coverage pages after it, in Arabic and English. Our film crew covers Damascus, Rural Damascus, Homs, Tartus and Daraa.
Every session started as a two-hour talk, and left reels, a carousel and a coverage page online.
Got an event coming up? Do not let it end with a group photo. We design it to become content.